Local businesses are feeling optimistic and finally feeling like they’re on the front foot. Putting a close to the chapter on a turbulent few years, the local business community appears ready to reignite growth and reclaim its place as a thriving economic and tourist hub nationally.
The resilience shown by businesses in the face of immense challenges—natural disasters, economic fluctuations, and global disruptions—demonstrates commitment not only to survive but to thrive. Discussions have shifted amongst business leadership, putting the challenges behind us as now, as we look forward to 2025, the energy is one of optimism, determination, and renewed focus on tried-and-true strategies.
Reclaiming Our Spot as a Premier Destination for Business and Tourism
Durban and the coast has always been a magnet for visitors and a vibrant place for business. With our beautiful coastlines, rich cultural heritage, and a warm, welcoming community, we have something truly special. Businesses here are determined to remind the country, and the world, of these strengths and to position KwaZulu-Natal as a destination not just for tourism but for quality products and services.
As we step into this promising year, there’s a shift in the way businesses think about reaching their audiences and total addressable markets. While digital advertising has its place, there’s a growing sense that these global tech platforms don’t always prioritise the well-being of small and medium-sized businesses. Many local entrepreneurs are going back to basics and looking to build lasting, meaningful relationships with their ad partners. Print media, especially niche magazines, is also making a strong comeback as business owners seek to create more tangible connections with their customers.
In our conversations with local businesses, we’re seeing a renewed interest in magazine advertising—a channel that offers not just a momentary glance but a lasting impression. Print advertising gives businesses a way to reach their audience directly, to tell their story in a format that feels both credible and impactful. It offers a tangible touchpoint that stands the test of time, something digital ads can’t always achieve. As more businesses inquire about magazine rates and space for the coming year, there’s a palpable excitement around creating content that people can hold, keep, and revisit.
The outlook for 2025 is bright. With renewed hope, commitment, and a fresh approach to marketing, KwaZulu-Natal’s businesses are ready to make this year their strongest yet. The determination to succeed is stronger than ever. Here’s looking forward to a prosperous 2025—filled with resilience, growth, and the rediscovery of what works.